14 October 2020

Modern tech companies use the latest scientific discoveries to create addictive products for their users. Some 50-60 years ago, people became addicted to cigarettes, alcohol, and drugs, but in the digital age there are many more products that cause addictive behavior: gadgets, social media, online stores, etc. There have never been so many "hooks" before, and only now are we starting to think about it. New addictions, although not related to the use of chemicals, have the same effect as drugs.

Adam Alter
Adam Alter | Lecturer
Adam Alter Professor of Marketing at New York University’s Stern School of Business. PhD in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars. His academic research focuses on judgment and decision-making, social psychology, consumer behavior, cultural psychology, metacognition. Adam Alter is the author of two bestselling books Drunk Tank Pink and Irresistible. He has written for the New York Times, Washington Post, Atlantic, WIRED among other publications. He is also an advisor in dozens of companies, including Google and Microsoft.
Daria Dzyabura
Full Professor